Alex Sbardella - Red Ant

Alex Sbardella is a mobile retail technology expert with a multi-discipline skill set: user psychology and experience, mobile strategy, technical design, systems architecture, marketing and consumer technology.

He has designed and delivered award-winning mobile technology and strategy for some of the UK’s largest retailers and businesses, including Topshop, MasterCard and Halfords, as well as several startups.

As Consultancy Director, he is responsible for Red Ant’s product portfolio, how it fits with client needs, and what direction to go in the future - using the latest technology to provide seamless customer experiences, and developing creative solutions to retail problems.