Alessandro Carnicella

Alessandro Carnicella recently joined Lands’ End Europe as Senior Director of Brand & Business Development.

He’ll be adding value on his wealth of experience, from the luxury industry - to develop the brand’s presence across Europe.

Previously, he headed up brand promotion for Bugatti - where he created a new apparel channel for this iconic luxury brand, whilst remaining faithful to it’s core values, translating it’s DNA into a new venture; launching a boutique on London’s famed Brompton Road and e-commerce store for the Bugatti Lifestyle Collection. Prior to this, he was the International Retail and Brand Promotion Manager for Ferrari.

At Retail Recharged Alessandro will be sharing his knowledge of the luxury industry discussing what mass market brands can learn from luxury.