On Wednesday the 8th March, the four category winners from Retail Recharged met at Microsoft’s offices in London, to compete for the title of ‘Breakthrough Innovation of the Year’.
The finalists included technology innovations from Divido, Yoobic and DriftRock*. Each presented their value proposition to a panel of judges made up of senior experts in retail in a series of 1-2-1 interviews. The judges included: Amy Thom, Marketing Director at GAP, Camilla Nightingale, Consultant at Holbrook Digital, and James Davey, Multi-channel Consultant at Rich Insight.
The judging criteria included: how relevant the solution was to current retail challenges, its ability to address a real need, tangible return on investment, differentiation and clarity of offering, the strategic product roadmap, and the ability for the solution to be adopted successfully by a retail business.
With each of the finalists already having won the vote of the 200+ retail audience at Retail Recharged, the competition was tough. The judging panel was impressed with the strength of the innovations and felt that all three delivered something unique.
Amy Thom, Marketing Director at GAP, commented, ‘With such a strong list of finalists, selecting a winner was far from straightforward. All three of these solutions deliver real value to retail and online businesses and will be successful in their own rights. It was a great event and a pleasure to be part of the judging panel."
After convening to review the scores that each judge had given the finalists, Divido was announced as the 2017 Breakthrough Innovation of the Year, and Chris Holloman, CEO, was presented with the two prizes from Innovation Sponsor, Microsoft, and event partner, JC Decaux.
Camilla Nightingale, Multichannel Consultant at Holbrook Digital Consultancy, also commented, ‘Great to get the opportunity connect with innovation that will make a difference in retail. All three finalist offered something unique and much needed in business. Divido stood out for us for its simplicity of offer for retailer and customer, obvious ability to generate ROI quickly, and breadth of application across sectors.’
Microsoft’s prize included $120,000 of Azure Cloud services, in addition to 5 free Office 365 accounts and other technical services. Microsoft will also work with Divido to identify suitable contacts across the Microsoft ecosystem, creating valuable relationships with industry experts, account managers, customers and partners, as well as providing technical support and expertise.”
JC Decaux’s prize included a bespoke home advertising campaign to a value of £2.5K with free design and branding for the campaign by its teams of in-house creative and strategists.
Divido were presented with the prizes by Gemma Shaylor, UK Startup Audience Manager, and Michelle Langelaan, Marketing Manager.
The Retail Recharged Breakthrough Innovation Winner, Chris Holloman, CEO, Divido said,'Divido helps retailers attract more customers, increase average order values and increase conversion rates by 15-25% by offering customers to pay monthly whist the retailer gets paid in full right away. So to be recognised by industry experts, who are knowledgeable about our sector and really understood our vision of building the future of payments, means a lot to us!
About Retail Recharged:
Retail Recharged is an exclusive half-day event showcasing the latest innovations in technology and how they can address key challenges in retail. Retail Recharged brings together 200+ retail professionals and thought-leaders from the retail innovation landscape. Delegates listened to and engaged with exclusive speakers, from some of the most iconic brands, in the retail industry. 12 startup break-through innovators delivered pitches to win their category award based on their ability to deliver Return on Innovation.
About Rich Insight:
Rich Insight was founded in 2014, by Richard Hurtley and James Davey, to help retail brands accelerate their growth through the implementation of proven multi-channel strategies and digital innovation.
By assembling a team of board-level specialists from across the retail and retail tech landscape, Rich Insight is uniquely positioned to support leading and emerging brands with customer-driven channel expansion across eCommerce, marketplaces, wholesale and retail.
Rich Insight’s rare combination of experience and understanding of new innovations in retail, ensures that the approach we take with each retail brand is holistic, sustainable and delivers results.